Skip to main content

Music videos

Adele - Send my love to your new lover 

 'Send my love to your new lover' is a single released by english singer/songwriter Adele, on her third studio album '25' in 2015. The single is a pop song with an uptemp rhythmic sound; the singer described it as a "happy you're gone" song directed towards her ex-boyfriend.The accompanying music video was directed by Patrick Daughters, and premiered on 22nd of  May 2016 at the 2016 Billboard Music Awards. 

The video features Adele singing the song against a black backdrop with many shots of her overlapping one another, the video received a nomination for Best Visual Effects at the 2016 MTV Video Music Awards.  As the music video progresses, multiple semi-transparent shots of the singer dancing at the same time appear layered on top of eachother, like a kaleidoscopic. The camera is focused on her facial expressions throughout, which is done too show the emotions of the song and personal attachment the singer might feel towards it.  The main idea behind the visual was to focus on the singers performance; the concept behind the video came from a single lyric in the song about "letting go of her ghosts". There were twelve takes for the video, which were all combined in one shot eventually; during each of them Adele expressed her emotions using a different movement.

 The music video begins with an establishing shot of the singer wearing a floorlength floral dress staring down towards the camera, which makes her the focal point. The camera zooms in as the beat kicks in and Adele sings the first verse. After this verse, the picture becomes distorted as several layers have been used to capture different movements and facial expressions. This technique is effective because it allows you to create different perspectives in editing. The video uses mostly dull and dark colours, the lightest point of the composition is the singers face which makes it the main focus. This is a hugely effective technique because the use of body language and facial expressions make the audience understand her better.  I believe that this video will have a positive impact on audiences because it symbolises the host of emotions you might feel after a bad breakup, therfore audiences might be able to understand a relate to this perspective.







Comments

Post a Comment

Popular posts from this blog

Horror/Thriller

Santa Clarita Diet - Santa Clarita Diet is an american horror-comedy series, first released on February 3rd 2017 and created by Victor Fresco, starring Drew Barrymore and Timothy Olyphant. The series follows Joel and Sheila Hammond who are estate agents. The couple are faced with a series of obstacles when sheila becomes a zombie and craves human flesh. Whilst Sheilas family are trying to help sheila through this difficult time, they have to deal with neighbors and cultural norms whilst simultaneously trying to get to the bottom of a mythological mystery. This scene begins using non-degetic fast paced audio, that micmicks the sound of footsteps. This has been used for the purposes of narrative development because it foreshadows the idea that the couple are about to do something out of the ordinary...again. The scene begins with an establishing shot of the mortuary, consisting of predominantly yellow colors which could suggest that the building has aged with time. Additional...
Post a Comment
Read more

Unit 10 - production log

We were tasked with...We began by coming up with our own ideas, mine were as written bellow.. Freddie and i decided to work together on this project, aiming to produce our own edits at the end of the assignment. We discussed how we could combine things we had thought of using the ideas we started to develop in the previous weeks. Final idea -  It is Halloween, three students are in detention. The teacher goes to his office to collect some paperwork, whilst he’s gone things start of move and fall. This sparks a conversation amongst the students about whether there is a ghost that haunts the college. They decide to leave the class whilst the teacher is gone, they go down to the basement. Adam is sure that ghosts could never be real, contrastingly Natalie is petrified to the point she believes the ghost will take her soul. They are sat around, nothing happens. The students are still talking about their theories when dust from the ceiling comes crashing down, through the gaps cree...
Post a Comment
Read more

Rules of continuity -

30 degree rule - The 30 degree rule suggests that the camera should move a minimum of 30 degrees to the subject between successive shots of the same person or object. If the camera is moved less than 30 degrees the results will look something like a jump cut, and that will become jarring and distract the viewer from the story 180 degree rule - T he  180 degree rule  is a basic guideline that refers to the spatial relationship between a character and another character or object in a scene by keeping the camera on one side of the two characters. this technique allows the viewer to take in any unseen movement happening behind or around the main subject.  This is an example of breaking the 180 degree rule taken from 'The Shining'.  Jack Torrance is the newly hired, mentally unstable caretaker of the Overlook Hotel, he confronts the ghost of Delbert Grady in the bathroom of the hotel bar, when Jack goes to clean up after he has spilled a drink on himself...
Post a Comment
Read more