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Music videos

Adele - Send my love to your new lover 

 'Send my love to your new lover' is a single released by english singer/songwriter Adele, on her third studio album '25' in 2015. The single is a pop song with an uptemp rhythmic sound; the singer described it as a "happy you're gone" song directed towards her ex-boyfriend.The accompanying music video was directed by Patrick Daughters, and premiered on 22nd of  May 2016 at the 2016 Billboard Music Awards. 

The video features Adele singing the song against a black backdrop with many shots of her overlapping one another, the video received a nomination for Best Visual Effects at the 2016 MTV Video Music Awards.  As the music video progresses, multiple semi-transparent shots of the singer dancing at the same time appear layered on top of eachother, like a kaleidoscopic. The camera is focused on her facial expressions throughout, which is done too show the emotions of the song and personal attachment the singer might feel towards it.  The main idea behind the visual was to focus on the singers performance; the concept behind the video came from a single lyric in the song about "letting go of her ghosts". There were twelve takes for the video, which were all combined in one shot eventually; during each of them Adele expressed her emotions using a different movement.

 The music video begins with an establishing shot of the singer wearing a floorlength floral dress staring down towards the camera, which makes her the focal point. The camera zooms in as the beat kicks in and Adele sings the first verse. After this verse, the picture becomes distorted as several layers have been used to capture different movements and facial expressions. This technique is effective because it allows you to create different perspectives in editing. The video uses mostly dull and dark colours, the lightest point of the composition is the singers face which makes it the main focus. This is a hugely effective technique because the use of body language and facial expressions make the audience understand her better.  I believe that this video will have a positive impact on audiences because it symbolises the host of emotions you might feel after a bad breakup, therfore audiences might be able to understand a relate to this perspective.







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